Whiskey on the rocks like you’ve never seen before

Credit: TBWA Hakuhodo
Credit: TBWA Hakuhodo

A recent report by Adweek highlights an ingenious technique used to carve miniature landmarks and characters in ice, which were created by the TBWA\Hakuhodo agency for Japan’s Suntory Whisky.

As Adweek reports, “The agency used what’s called a CNC router (and a process that’s kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between.”

Miwako Fujiwara from TBWA\Hakuhod said that each cube took between 1 and 6 hours to make depending on the complexity of the design. “We are considering some improvements to shorten the process,” she said according to CNET.

Credit: TBWA Hakuhodo
Credit: TBWA Hakuhodo

So how did they keep the ice from melting during the entire process? Mashable reports that the router was chilled at -7 degrees Celsius (19 Fahrenheit), and a thick drill bit was used to create the overall shape before a finer bit was used to perfect the tiny details. After that, all that was left was adding chilled whiskey to create a nice shine on the ice sculptures.

Credit: TBWA Hakuhodo
Credit: TBWA Hakuhodo

While we most likely won’t be sipping from a glass with the Statue of Liberty or Batman floating inside any time soon, we can still enjoy the technology and the pictures, and a nice sip of fine whiskey. Some of us will have to stick with the good old standby though – the red Solo cup. (Don’t judge.)

Drink up, good buddies, and TGIF!

This post can also be found at steamregister.com.

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2 thoughts on “Whiskey on the rocks like you’ve never seen before

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