The Limited Capacity Model of Motivated Mediated Message Processing…IN SONG

It’s not often we get to have science fed to us like this!

A friend of mine on Facebook and I were talking about behavioral targeting on the Internet and he introduced me to this wonderful song he wrote in 2013 about the Limited Capacity Model of Motivated Mediated Message Processing.

Yes, it’s a looooooong phrase with a TON of science and BIG WORDS involved. But Whirli managed to make it fun and easy to understand.

Watch his video here and you can read along with the lyrics below. If only I could get him to write a song for all of my science articles. Perhaps then more people would read them. 😉

The Limited Capacity Model of Motivated Mediated Message Processing

Music and Lyrics by Whirli Placebo

The Limited Capacity Model of Motivated Mediated Message Processing
might sound like a mouthful but it is undoubtful a child of science progressing
i will try to explain it to you
and hopefully when we are through
your brain will be changed … rearranged … and never ever be second guessing

this is the: Limited Capacity Model of Motivated Mediated Message Processing

every message you get is stuffed in your head and is processed in finite ways
encoded stored and retrieved and conceived to come into your head and stay
it can be automatic sometimes traumatic
and i dont be to be too dramatic
but your brain has only so much space to keep all those thoughts in place

this is the: Limited Capacity Model of Motivated Mediated Message Processing – lets break it down

advertisers want a piece of your time
they assault you with words, pictures or rhymes
(they know) a brain overloaded will not be encoded
unless your current state of mind is demoted
so they try to slip that mediated message deep into your mind

now heres where things get a little bit tricky
new thoughts are not always so sticky
facebook and google want inside your noodle
so they can sell all that shit to your poodle
so they kiss your mind real fine and try to give you a hickey

in a split second moment thoughts start to foment
and either you do or maybe you doeee nt
become susceptible to things imperceptible
the bottom line: its all biochemical
in this advertising drone warfare you’re treated like an opponent
waterboarded till you become a proponent
blitzkrieged till you start buying more donuts

shut up whirli
i love my donuts
i love my poodle
i love shooping
oodles and oodles

The Limited Capacity Model of Motivated Mediated Message Processing –
Wont put up with your protesting
because after all we’re all just a guinea pigs subjected to mass testing

LC4MP
Is the way it will be
So go online right now and buy some of my shit

© 2013 Whirli Placebo All Rights Reserved

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2 thoughts on “The Limited Capacity Model of Motivated Mediated Message Processing…IN SONG

  1. Rock on! This is really cool stuff. I also love your URL “HushLola” it’s such an interesting phrase to build stories around! I am so happy to NOW be following you. Thank you for the work you are sharing with the world. With Gratitude and Joy, Zach from StrengthsLife.com

    Liked by 1 person

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