Kindness should not be given because one wants 5 minutes of internet fame.
Kindness to your fellow man should be conducted with humility, and in a manner which acknowledges the person’s feelings of hopelessness.
Your charity does NOT deserve a sound bite. And their situation does not deserve to be made worse by you drawing even more attention to it.
Love your fellow man. Give greatly of yourself and what you have. Don’t advertise it. Do it quietly. Do it respectfully. Do it with honor.